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AW/23 Puma x Breanna Stewart "Water"
Project Role:
Lead Apparel Designer & Graphic Design Contributor
Breanna Stewart, a prominent WNBA player currently with the New York Liberty, signed a groundbreaking endorsement deal with Puma in May 2021. This partnership is notable because it included the development of her own signature shoe line, making her the first WNBA player in over a decade to achieve this distinction. The deal signifies Puma's commitment to women's basketball and Stewie's impact on and off the court.
The Stewie 2 shoe, launched ahead of the 2023 season, draws inspiration from the elements, with an outsole embodying fire, wind, and water, symbolizing Stewart's powerful game. The line also includes sustainable women's focused apparel made with at least 20% recycled materials.
